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Marketing Strategies - Build Your Own Black Friday

What do Black Friday and Mother's Day have in common? On the surface, not much. But look a little deeper and you'll see the connection lies in marketing ingenuity. These invented events turn an otherwise ordinary day into an opportunity for consumers to purchase with purpose.

When you think about it, the only things people actually need to purchase are food, clothing and shelter. Pretty much everything else falls into the "want" category. This dovetails nicely with the eternal human drive to attain a higher quality of life, providing plenty of ways for you to deliver the goods through your business.

And the really great news is that if you don't like any of the current manmade marketing opportunities on the calendar, you're free to invent your own. One of the most recent examples of this is the invention of Cyber Monday (the online equivalent of Black Friday).

So, what could you create? The sky's the limit. Here's one of those places where being really clear about your niche and ideal client comes in super handy. If you want to create your own Black Friday, start by answering questions like these:

What is the biggest common problem your tribe seeks to solve?

What question do you most often get asked by prospects and clients?

What objection do they most often toss out as to why they aren't taking action with you now?

Winston Churchill said, "A pessimist sees a problem in every opportunity and an optimist sees an opportunity in every problem."

Your client's problems are ripe with opportunities for your business. The more creative you are at finding a way to serve them while solving their problems, the more commas you'll have in your bank balance.